ARUSIK GHAZARYAN: GRAPHIC & UI/UX DESIGNER FOCUSED ON HUMAN-CENTRIC DESIGGN. CURRENTLY EXPLORING VISUAL ART, INTERACTION, AND DIGITAL EXPERIENCES.

VISUAL DESIGNER REMOTE / FULL-TIME / PARTT-TIME / PROJECT-BASED BASED IN ARMENIA //

12:49:44 PM

4/25/2025

ARUSIK GHAZARYAN: GRAPHIC & UI/UX DESIGNER FOCUSED ON HUMAN-CENTRIC DESIGGN. CURRENTLY EXPLORING VISUAL ART, INTERACTION, AND DIGITAL EXPERIENCES.

VISUAL DESIGNER REMOTE / FULL-TIME / PARTT-TIME / PROJECT-BASED BASED IN ARMENIA //

12:49:44 PM

4/25/2025

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Flip: Double-Sided Matchstick

Art Direction, Packaging

2024

Barcelona, Spain

The Average Matchbox Gets a New Look: Flip. Strike. Ignite Again.

Double-Sided Matchstick—a smart tool for your outdoor adventures. Each match has two usable sides, giving you twice the light without needing to carry extra matches. But it’s not just about convenience. If one side of the match gets wet or fails in windy conditions, the other side offers a backup. By using both ends, you’re also reducing wood waste. Every match serves its full potential, helping to minimize the number of trees used. With the Double-Sided Matchstick, you’re not just saving space in your pack—you’re saving resources too. Why double-sided matchsticks Reducing the need to carry extra matches—one stick can be used twice, cutting down on waste. If one side of the match becomes unusable (e.g., if it gets wet or fails in windy conditions), the other side offers a backup.

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Flip the Fire Rotating Matchstick: A graphic of a rotating matchstick giving the illusion of it flipping. Why extra large matchsticks The extra length gives you both additional time and distance to light your fire. Their main use is to light a fireplace, light a barbecue. Every time you strike, you're making a responsible choice—for yourself and the planet.

Why minimalistic style Cost-Effective Production Less ink, fewer design elements, and simple materials mean lower production costs. For a product aimed at environmentally aware consumers, this is a win-win: sustainable in appearance and execution.

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