In the heart of Armenia’s Syunik region, a transformative RECOVERY, RESILIENCE, DEVELOPMENT FOR SYUNIK project is taking root, fostering resilience and propelling economic growth. The R2D Syunik initiative, sponsored and financed by the Austrian Development Cooperation, Austrian Development Agency, European Union of Armenia, and the Ministry of Economy of the RA, is breathing new life into the region’s micro, small, and medium-sized enterprises and revitalizing its sustainable small-scale communal infrastructure. The R2D branding project mirrors the initiative’s vibrant spirit, employing a captivating visual identity that resonates with the target audience. The branding project worked on several directions of brand identity creation, including flyer design and development, sticker design, and design and development of branded items. Bright colors, smooth details, and modern elements work together to create a brand, that is both eye-catching and deeply meaningful.